AdExchanger cover image

Measurement Real Talk, With INCRMNTAL’s Maor Sadra

AdExchanger

00:00

Navigating Cookie-Free Advertising

This chapter critically examines the online advertising industry's reliance on third-party cookies and the challenges of transitioning to alternative measurement methods. The speakers discuss the limitations imposed by traditional tracking techniques and explore the evolving roles of artificial intelligence and algorithmic attribution in adapting to privacy-focused changes. They also highlight opportunities within search advertising and the implications of controversial practices in affiliate marketing, while addressing the complexities of modern measurement methods.

Transcript
Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!
App store bannerPlay store banner
Get the app