The Evolution of Peloton

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Peloton is a subscription fitness service. The company has raised about 400 million in capital and plans to go public at some point. "I'm ordering it today as part of my, it's part of my get healthy in my fifties," says student on the program.

This Week in Startups is brought to you by… Vanta. Compliance and security shouldn't be a deal-breaker for startups to win new business. Vanta makes it easy for companies to get a SOC 2 report fast. TWiST listeners can get $1,000 off for a limited time at vanta.com/twist CLA. Innovation takes balance. Our CPAs, consultants, and wealth advisors can help you get from startup to where you want to end up. Get started now at CLAconnect.com/tech Notion just launched Notion Projects, which includes new, powerful ways to manage projects and leverage the power of their built-in AI features too. Try it for free today at notion.com/twist. *

Today’s show:

Whoop Founder and CEO Will Ahmed joins Jason to discuss Whoop’s journey (1;50), the driving paradigm behind Whoop’s innovative product designs (31:38), the future of wearable tech (41:26), and more!

Time stamps: (00:00) Whoop Founder and CEO Will Ahmed joins Jason (1:50) The “Quantified Self” movement and features that set Whoop’s product apart (4:04) How the device interprets health data and obtains consistent results (7:24) Whoop’s customer base (8:52) Vanta - Get $1000 off your SOC 2 at https://vanta.com/twist (9:59) The decision to pivot to a subscription business model (14:31) Amazon turning from potential investor to failed copy-cat competitor (20:09) Incorporating new strategies into the business (24:49) CLA - Get started with CLA's CPAs, consultants, and wealth advisors now at https://claconnect.com/tech (26:21) Developments since the product’s inception (31:38) Whoop Body and the driving paradigm behind the product design (40:00) Notion - Try Notion Projects for free today at notion.com/twist (41:26) What lies ahead and the future of wearable tech (44:47) The ability to share the recorded health data (47:20) AI utilizing large health datasets and the Whoop Journal * Follow Will: https://twitter.com/willahmed

Check out Whoop: https://www.whoop.com *

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