How To Configure & Extract Insights From Your Data Stack with Andrew Campbell @ OpenStore
Conversion Tracking Playbook
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Are There Commonly Held Beliefs About Facebook Ads?
John MacIntosh: Are there any commonly held beliefs that, you know, like the typical e-commerce manager or just a merchant has that you've found or maybe not right or totally false?MacIntosh: People over attribute the inflation of CPMs or degradation of ad efficiency to iOS 14 changes. He says people forget how much of an impact just shifts in brand behavior and demand for advertising units can do to Facebook ads.
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