Urgency in E-commerce with Peter Gardner
No Hacks: The Mindset Behind Digital Optimization and Growth
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How to Create Urgency
If you're a consultant or an agency, if you can bridge that gap and help bridge that gap, based on my experience, that is a sweet spot to be in. Don't go put a timer on, hey, we've saved your cart for five minutes and then 12 hours later sending the ban and cart email. You can fool somebody once, can you fool them twice? That's the big thing for me. It's like urgency in my mind, it's scarcity, it's a no-no. And that gap exists in every single tech space you can make on the dev to marketing side.
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