Recode Decode: Glossier CEO Emily Weiss
Decoder with Nilay Patel
00:00
Glossier Non-Makeup Makeup Look, Signal?
Glossier's non-makeup makeup look, signal about the millennial Gen Z customers they're selling to. One of the things we wanted to ensure with our products is very user-friendly products. We have people who use Boybrow who wear, you know, 50 makeup products every morning and spend two hours on her routine. People wear Boybrow's the only product she uses.
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