The Lab-Grown Diamond Revolution

This chapter examines the rise of lab-grown diamonds in the retail market, particularly at Walmart, where they make up half of their diamond selection. It discusses the impacts on natural diamond prices and challenges faced by De Beers as they try to maintain the allure of traditional diamonds amidst growing consumer preference for ethical and cost-effective options. Additionally, personal consumer experiences shed light on the shifting values and motivations influencing jewelry purchases in today's marketplace.