The Importance of Attracting the Best People

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I think a familiar story. You know, and I think it's really important for folks to, for entrepreneurs to hear that because a lot of folks get demoralized when they can't raise capital from the outside world. If you believe in yourself enough and you believe in your technology enough and you're willing to go and go and go, you have, it's a digital outcome. And sometimes you don't win, but you knew in your heart that there was a there, yes. We did.

In this episode, Peter and Rick discuss Rick’s Moonshot of cutting gun-related deaths between police and the public by 50% in 10 years and his company, Axon.

You will learn about:

05:35 | The Story That Began Axon's Journey.
22:47 | Creating A Weapon That Police Want To Choose Over A Firearm.
56:22 | Are Tasers & Electricity Really The Best Non-Lethal Options?

Rick Smith, CEO of Axon Enterprise, founded the company in 1993 with a mission to protect life and render bullets obsolete. His dedication to public safety has led Axon to pioneer TASER energy weapons, revolutionize the body camera industry, and develop the world's leading digital evidence management platform.

> Learn about Axon.

> Learn about his Moonshot.

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Moonshots and Mindsets