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Bull vs. Bear: American Express

Motley Fool Money

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Evaluating Advertisements: Nostalgia, Clarity, and Health Awareness

This chapter explores the impact of emotionally-driven advertisements, focusing on a Chevrolet ad that invokes nostalgia and a Squarespace ad featuring Zendaya that connects with its audience. The discussion also highlights successful health awareness campaigns, emphasizing the importance of relatability in advertising.

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