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Episode 8 - Competition: Love 'Em, Ignore 'Em, or Crush "Em.

Faith Driven Entrepreneur

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Controversial Competition: A Lesson in Ethics

This chapter recounts a personal story from the speaker's time at Frito-Lay, highlighting the fierce competition with Anheuser-Busch. The discussion explores a controversial marketing tactic that involved using the competitor's logo in a disrespectful way, prompting reflection on ethics in business practices.

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