Are You Not Looking for It to Drive Business?

In the early stages of launching and scaling one of those channels, the only metric that seems to be acceptable is like, did it drive sale? Did it drive demos? And so I think you give people a more useful way to say like, you're not looking for it to drive business in this, in this minute, look for these positive signals. It basically breaks it down to microchunks so that you as a marketer can commute or a revenue professional can communicate micro wins. Here are the programs that we're running set objective criteria objective measurable criteria against each one. We used to not be doing this. Now it generated 10 demos. Now it's generating $500,000 in