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#11 Is this the end of real data in analytics?

The Measure Pod

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Conversion Modelling in G a Four

G a four introduced conversion modelling at the end of july 20 21. It identifies viewable users that convert vi everything that's not direct traffic. Then it takes all of your users that convertid direct, and then it tries to model the actual campaign that drove that conversion. This isn't a conversion modelling in the sense of modelling out unconsented uses or filling in the gaps to fit your back in systems. And i just wanted to, i've got it open here, i just want to read through some of the use cases where this conversion modelling comes in. So let's see what you think here.

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