The swipe is what made it an actual game. The buttons along the bottom of the app were meant to look very much sort of like game buttons, like a game controller. It kind of worked early on in those days that people would talk about, oh, I'm not, it's not a dating app. It's a game. And eventually it turns into a dating service for you anyway.
Today Kara’s out sick and we’re sharing an episode of Land of the Giants.
When Tinder launched in 2012, it changed dating culture and our expectations around dating forever by leveraging the iPhone and gamifying the dating experience. But did the rise of dating apps make finding romance easier or harder, and what are the consequences of playing a game that never ends?
Subscribe to Land of the Giants to get new episodes every Wednesday. If you miss Scott and Kara you can hear them on their other podcasts. Check out Scott’s recent Prof G episode on the markets. And listen to an episode of On with Kara Swisher where Nayeema grills Kara about her looong relationship grilling Mark Zuckerberg on Apple or Spotify.
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