Guillermo Rauch, CEO of Vercel and creator of Next.js, reveals exactly how he uses V0 to build products, pitch ideas, and ship features at startup speed. In this episode, he opens his personal V0 workflow, walks through the creation of his viral AI camera app (built in one afternoon), and shares a vault of free startup ideas you can build today, including conversational forms, AI opinion tracking, and multi-model research tools. This is a rare look inside how one of the most successful founders thinks about taste, execution, and turning ideas into reality.
Timestamps
00:00 – Intro
02:01 – Inside Guillermo's V0 Workflow
10:56 – Startup Idea 1: The AI camera App
19:33 – Advice for building taste and generating ideas
22:56 – Visualizing products in your head before prompting
28:21 – Startup Idea 2: AI Forms
37:34 – v0’s AI SDK
41:55 – Startup Idea 3: Notion-style document tool with promptable blocks
43:53 – Startup Idea 4: LLM Vibes Radar
46:26 – Startup Idea 5: Deepest research
Key Points
Guillermo uses V0 to prototype, pitch, and refine products—often building functional demos in 15-30 minutes
The viral AI camera app was built during a lunch break as proof that Nano Banana is a "GPT-4 moment for image models"
Forms are underrated primitives of the internet and ripe for AI disruption through conversational interfaces
Always work backwards from the ideal interface, not from technical constraints
Fewer pixels are always better—delete until only the essential remains
Dedicated tools with their own URL and interface can outcompete "modes" in larger products
Links & Resources
The #1 tool to find startup ideas/trends - https://www.ideabrowser.com
LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/
Boringmarketing - Vibe Marketing for Companies: boringmarketing.com
The Vibe Marketer - Join the Community and Learn: thevibemarketer.com
Startup Empire - get your free builders toolkit to build cashflowing business - https://startup-ideas-pod.link/startup-empire-toolkit
Become a member - https://startup-ideas-pod.link/startup-empire
FIND ME ON SOCIAL
X/Twitter: https://twitter.com/gregisenberg
Instagram: https://instagram.com/gregisenberg/
LinkedIn: https://www.linkedin.com/in/gisenberg/
FIND GUILLERMO ON SOCIAL
v0: https://v0.app X/Twitter: https://x.com/rauchg
