Do You F*cking Mind? cover image

206. The Ick. Is it instinct? Do I run or do I stay?

Do You F*cking Mind?

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The Role of Scent in Memory

Odor evoked memories are different to memories from other senses. They're normally around things that you don't often think about it kind of just gets pulled out of thin air and brought to the forefront of your memory. Studies have shown that memories from ones past that are triggered by smell Are a lot more emotional and they activate much larger areas in the emotional processing region of the brain than other senses. For example, if you hear a song and you think oh my god grade 12. Okay, these memories their memories can evoke A really really strong emotional response more than any other Sense or any other trigger.

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