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Do You Consider It to Be an Emergency?
We are at that infection point where the whole world will get into a severe obesity problem. We do need to fix the food environment in order to fix that. It is an emergency because with obesity at a population level as it goes up, then you have millions upon millions of people that end up with diseases. The estimate is that direct cost for treating obesity and related illness is six to seven billion a year. That's just pounds. When you take into account the broader economy, days sick, etc., etc., it's estimated that we are running at 27 billion a year just on economic effects on obesity.