The Role of Emotion in Financial Decision Making

Tanes was famous in chapter 12 of his general theory for introducing this idea of animal spirits. There's another, you mentioned Damasio earlier in our conversation and you cite him on one occasion in your book. So why is it important that emotion has a role to play in finance? Well, so human humans are fundamentally social, as you were mentioning, and they are also fundamentally emotional. We evolved from being mammals and before that, although the rest of evolution before that. And the emotions are at the heart or the bottom of the basal brain.