The Wild Wild West of Ad Tech and Advertising

Ad tech and advertising is still the wild wild west. Users are able to vote with their attention through methods and tools like ad blocking. We're trying to bring publishers easier access to monetization by making it far more simple but at the same time really raising the bar for quality on both sides so that people are getting an incredible exchange of value there in the middle. Our role is to be in the middle and help enable that exchange of value with as little friction as possible.