eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection cover image

Validate And Optimize Paid Media Investments Through Incrementality Experiments With Trevor Testwuide Of Measured

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

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Intro

This chapter explores the importance of incrementality in measuring the true impact of advertising efforts on conversions. It also discusses the use of controlled experiments to gauge the effectiveness of various marketing strategies, while promoting the role of mobile apps in e-commerce.

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