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Sharp Tech with Ben Thompson
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The NFL's Out of Market Sunday Ticket Package Is Coming to Google's YouTube
Google's YouTube has emerged as the likely new home of the NFL's out of market Sunday ticket package with a formal announcement potentially coming as soon as today, Wednesday. The Wall Street Journal was first with the story last night and Google will pay $2.5 billion per year for the rights to the package. That is a significant increase from the $1.5 billion that DirecTV currently pays and is in line with a figure that the league has targeted for years.
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