41 - Gregg Hurwitz - Patterns in Politics and Storytelling
The Symbolic World
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The U-Shape Story in the Terminator Ad
The ad uses a U-shaped story which we find you know in the Christian story but you find in all kinds of stories. It's one thing that we thought was really important is to acknowledge the strengths that the party has had in the past and then to talk about things going awry, he says. "It's a very different message we want to an ad that really is starting to talk about politics"
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