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#31 Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue and Zero to One: Notes on Startups, or How to Build the Future

Founders

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How Did Peter Gawker Get the Best Advice?

Peter Thiel was inspired by René Girard's theory of mimetic desire. People have no idea what they want or what they value, so are drawn to what other people want and covet. This is applicable again to not only conspiracies, but definitely people wanting to have control over their life. We're going to see an example of that in zero to one about the model that Airbnb uses.

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