Lessons From the ‘Must-See TV’ Era, with Warren Littlefield
The Town with Matthew Belloni
00:00
The Bold Move That Propelled NBC to the Top
This chapter discusses the history and marketing strategies behind the 'Must-See TV' era, focusing on a bold move made by NBC to compete against the long-standing powerhouse show Roseanne by moving the show Frazier to a new time slot.
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Transcript
