Ioi in Design

Most of the design work i've done for the last half a decade, so 've just been collaborative with teams of peoplert. Spent a lot of time and thinking abot developing my own particular approach to academic practice rom when i was an academic. The little nich of academi i managed to carve out was great. I think the wider, the very serious academic research culture, am, i just found to be quite difficult. It's always like, comes down to that thing f you know, hashasdoes academi jus become an end in itself? You know, what's it all for? Because is it just about geting to the next funding bid,