The Learning Leader Show With Ryan Hawk cover image

142: Donald Miller - "I Will Make You Everyone's Favorite Leader"

The Learning Leader Show With Ryan Hawk

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How to Communicate Your Customer's Needs

If you get one thing from this interview to understand every time that you try to communicate something to somebody, you are handing them a bowling ball. When we hand people all the bowling balls at once, it doesn't work. So define what our customer wants and second, we need to define their challenges. There are three levels of problems that our customers and heroes in stories and movies deal with.

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