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9min chapter
252: Building a Unique Brand Identity with Julie Solomon
The Lavendaire Lifestyle
Building a Specialized Brand Identity and Monetization Online
This chapter delves into the importance of specialization in building a strong brand identity and revenue streams, focusing on brand discovery, development, marketing, and communication with the audience. It highlights various ways creators can monetize online, including brand deals, products, services, podcast and YouTube monetization, and different types of brand collaborations.
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