Here’s something readers don't really want to admit…
TikTok helps books remain relevant today.
In this episode, Lindsey Reeder of HarperCollins gives us the rundown of book marketing, book communities on the internet, researching book trends, and more. Walk into a book store and you’re gonna see a section of the latest BookTok reads, “spicy” books, and a ton of other picks from users online—and Lindsey’s job is to monitor that pulse.
Plus, there’s an influx of self-published authors and traditional publishers coming together to market their work directly towards the BookTok crowd. Working directly with authors to give their brands and books more visibility? It’s a recipe for success.
Also, we discuss how Reddit is having its moment in the book world…and how YOU can play a part in how publishing moves forward.
If you love marketing, books, research, and social media trends, this is the episode for you. 📚
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Follow Lindsey:
LinkedIn: https://www.linkedin.com/in/lindsey-reeder-b19b0544/
Follow Daniel:
YouTube: https://www.youtube.com/@themarketingmillennials/featured
Twitter: https://www.twitter.com/Dmurr68
LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing
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Daniel is a Workweek friend, working to produce amazing podcasts. To find out more, visit: www.workweek.com
