Why it might be a rough summer for digital advertising
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The Role of Emails in Privacy Protection
I understand first-party data, that seems very direct. But I also didn't necessarily sign up for my data to be used to match up with brands in a clean room. It's kind of, you made me think of this, that's kind of where I was going with this. What about a lot of these efforts to replace cookies are very much the way you described it? That sounds privacy compliant, but it's probably not what people signed up for.
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