‘What I eat in a day’ videos and the new diet culture
The Decibel
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Unveiling the Influence of Diet Culture and Social Media on Wellness Promotion
This chapter explores the characteristics of diet culture, the role of influencers in providing health advice, and the influence of social media algorithms on wellness content. It discusses the shift of diet culture to wellness promotion, the trust relationship between influencers and their audience, and the potential conflicts of interest arising from influencers being paid by brands. The chapter also addresses how social media algorithms drive engagement towards extreme and controversial health topics, such as promoting harmful content related to eating disorders.
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