The Intersection of Supercars and Digital Media

This chapter analyzes the complexities of automotive performance metrics, focusing on the significance of quarter mile times for supercars and the evolving role of content creators in the automotive sector. It highlights the tension between car manufacturers and YouTubers, discussing issues of content sharing and ownership in relation to corporate image management. Additionally, the chapter touches on LG's struggles in the smartphone market, reflecting on their innovative contributions and challenges in appealing to consumers.