As a species, we were always in a half starved state for eons. We're living every meal that we have is like a feast, a massive amount of calories. And it's just so against our past, our evolutionary past. Literally foods that perpetuate their own overconsumption. Yes. Oh, designed, absolutely designed to be so delicious. I told people, like he had a, I, McDonald's hamburgers. I said, holy Christ, I mean, this is, I'm going to die for one hour while I eat this. It was so damn good, I was trembling while I was eating the damn thing. You know, you can say that we started