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186 - Guest: Michal Kosinski, Professor of Psychology, part 1

Artificial Intelligence and You

CHAPTER

The Challenges and Benefits of Personal Data Collection and Targeted Advertising

The challenges and benefits of regulating the use of prediction models by companies to target advertisements based on personal data are discussed in this chapter. The speaker explores the example of a company predicting a woman's pregnancy and highlights the risks to privacy as well as the advantages of personal data collection.

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