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Building a Healthy Food Empire with Sweetgreen Co-Founders
The chapter explores the journey of the Sweetgreen co-founders from humble beginnings to establishing a thriving business known for healthy food options. It delves into their struggles with raising capital, challenges in the initial stages, and their innovative marketing strategies to attract customers. The founders' commitment to their values and long-term success over immediate gains is highlighted as they share insights into their growth and community-building efforts.