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020 - Taking a 6-Figure DTC brand to 7-Figures in 1 hour. | Ep. 20 Sweat Equity

Sweat Equity

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Shifting Focus: From Performance to Brand Marketing

This chapter explores the shift from performance marketing to brand marketing for established brands, stressing the need to build a loyal customer base. It also discusses the potential of SEO strategies to enhance online visibility and contrasts traditional brand marketing methods with performance-driven campaigns.

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