020 - Taking a 6-Figure DTC brand to 7-Figures in 1 hour. | Ep. 20 Sweat Equity
Sweat Equity
Shifting Focus: From Performance to Brand Marketing
This chapter explores the shift from performance marketing to brand marketing for established brands, stressing the need to build a loyal customer base. It also discusses the potential of SEO strategies to enhance online visibility and contrasts traditional brand marketing methods with performance-driven campaigns.
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