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15min chapter
22 Laws of Food & Drink Marketing You've Probably Never Heard Before - Rory Sutherland
HUNGRY.
Innovative Fusion and Technological Synergy
The chapter explores the concept of merging opposing ideas in the food industry, likening it to 'ideas having sex' to create unique combinations. It delves into the importance of technological developments being interdependent for progress, showcasing examples like the invention of wheeled suitcases post-moon landing and electric cars from mobile phone battery technologies. The narrative also discusses the challenges and potential of scaling Indian food, consumer preferences, and misconceptions about frozen food products.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode