Episode 537 | On Launching, Funding, and Growth with Serial SaaS Founder Rand Fishkin
Startups For the Rest of Us
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Adapting Marketing Tools Amidst Crisis
This chapter explores the difficulties encountered during the launch of a new marketing tool during the COVID-19 pandemic, including decreased user engagement. The speakers highlight their strategic adjustments in pricing and customer engagement that ultimately led to improved conversion rates despite the challenges faced.
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Transcript
