Episode 537 | On Launching, Funding, and Growth with Serial SaaS Founder Rand Fishkin
Startups For the Rest of Us
00:00
Adapting Marketing Tools Amidst Crisis
This chapter explores the difficulties encountered during the launch of a new marketing tool during the COVID-19 pandemic, including decreased user engagement. The speakers highlight their strategic adjustments in pricing and customer engagement that ultimately led to improved conversion rates despite the challenges faced.
Transcript
Play full episode
