Snap Crackle and Every Little Helps - the language of food advertising
Word of Mouth
00:00
Playing With Word Components
I think packaging has had to work much harder. I mean, the Americans call packaging billboard packaging. The minute you take it out of the store, it becomes a consumer-endorsed advert. So is there a danger that what all this stuff we've been talking about is a form of seduction with seducing people to eat more and eat bad? Is that a problem? Yeah. There's two scores of thought here and I sit firmly in the middle. But we do have issues, don't we, around people eating too much and eating too much stuff that does them harm?
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