This chapter explores the concept of over-delivery in the marketplace, using examples from various industries. It emphasizes the importance of creating a mesmerizing and delightful experience for customers and encourages listeners to strive for greatness in their own endeavors.
Underpromise and overdeliver. Just start seeing yourself as a Merchant of Wow. Generosity is the antidote to scarcity. And the one who gives the most wins.
If you’re seeking some strong inspiration to grow your business and self—along with some novel tools to win—go ahead and read (or listen to) my latest book The Everyday Hero Manifesto. Get it here.
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