21min chapter

We're Gonna Make It cover image

Starting 2 Different Billion Dollar Drink Brands (Four Loko and Koia) | Chris Hunter

We're Gonna Make It

CHAPTER

Navigating Challenges in the Beverage Industry

The chapter details the struggles and triumphs of launching a drink brand, from financial difficulties to innovative product ideas like ForMax with higher alcohol content. It explores the strategic approach to convincing distributors, scaling across America, and competing with big brands like Red Bull. The speakers share insights on navigating legal issues, public backlash, and the impact of negative publicity on their journey in the beverage industry.

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