Apple History and Apple Psychology, How Apple Should Capitalize On Its AI Potential, Why It Probably Won't
Sharp Tech with Ben Thompson
Navigating Apple's Crucial Shift
This chapter explores Steve Jobs' influential 1997 keynote at Macworld Boston, emphasizing a transformative mindset for Apple, focusing on collaboration with third-party developers like Microsoft and Adobe. It also reflects on the historical tensions and emotional challenges Apple faced during the 1990s, drawing parallels to contemporary attitudes within the company towards external applications.
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