How to build a brand customers rave about
Flying Solo
00:00
How Do We Measure Performance and Awareness?
How do we get a business owner to acknowledge then that awareness is one thing, performance is another and yeah we shouldn't be measuring them as though they're the same. How do we because it's a hard switch to flick in people's heads? Exactly but I think the thing is to figure out how can you holistically measure everything going on. We had a little case study where we were measuring sort of our 30-day video views audience and our 60-day video viewed audience and we could see that our bigger audiences were actually not very much when we started advertising.
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