2min chapter

Hidden Brain cover image

A Creature of Habit

Hidden Brain

CHAPTER

Wendy Lass - Is It Easier to Smoke or Not?

We tend to act on auto pilot on what we are doing already, because it's so much easier. The government was making it easier for us to do the thing that we already wanted to do, which is to smoke. Lass: We've talked about how you can decrease friction to bill good habits and increase friction to dismantle bad habits. Here are three additional ideas that build on these insights....

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