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397 Sara Blakely: SPANX CEO on Writing Your Billion Dollar Story

The School of Greatness

CHAPTER

Origins of SPANX and Entrepreneurial Journey

Sara Blakely, CEO of SPANX, shares the story of how her frustration with finding suitable undergarments led to the creation of SPANX. The chapter discusses her journey from cutting the feet out of pantyhose to creating a successful company, touching on insecurities, struggles, and the process of developing the innovative undergarments.

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