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Neil Patel: Grow Your Business With These Digital Marketing Trends in 2023 | Marketing E226

Young and Profiting with Hala Taha (Entrepreneurship, Sales, Marketing)

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The Importance of AI in Marketing

We surveyed over 8,000 companies and we found that the two big trends were podcasting and AI. The biggest expense in marketing is actually spending money on paid advertising. We spend so much money on ad dollars. Imagine if analytics were analyzed by AI and it told us quicker when to cut our losses? Yeah. That would be a really amazing win-win strategy for both of us.

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