How to Get Into News Jacking

8 Powerful Insider Publicity Secrets for Authors Get ready to discover strategies and tips to build up your publicity power, your brand and become a magnet for other influencers and the media. With Dr. Judith Briles for this hour of the AuthorU-Your Guide to Book Publishing podcast is PR expert Robin Samora. She teaches authors, experts, and small business owners how to rev up their brand online and offline to attract new clients, connect with customers, get media exposure, and increase sales – with no-cost and low-cost marketing strategies. During this hour, you will discover: 1. Why Should the Media Pay Attention? 2. Build a brand that lights you up 3. Claim your spot as an expert 4. Write your blog for an audience of two 5. Capitalize on current events (newsjacking) 6. Flaunt your expertise with Free PR (and leverage it) 7. Create a Digital PR Strategy 8. How small business grants (and free money) can help you as an author If you don’t want you and your book to be ignored, then the AuthorU-Your Guide to Book Publishing podcast is for you. Judith Briles has lots to share in this episode of the AuthorU-Your Guide to Book Publishing podcast.