Social media companies abstract you into predictable forms of attention, extract those units and sell them to advertisers. The more people are posting highly engaging material an facebook, as opposed to lowly engaging material, the more profitable it will be for social networks. This leads to depletion and pollution in society from people's freedom being commodified into these predictable slabs of not just scrolling, but outrage generating. And so i think there's both a kind of terror that comes with seeing that big, interconnected system operating that way, but there's also a kind of clarity that comes from that. But then what? What do you do about it?

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