The Podcast YouTube YouTube Channel Is the Most Valuable

I think maybe the bigger highlight is how you've done a really good job connecting that traffic to the other areas of your business. So it's yeah the brand, the podcast email list, those are great. Those have driven a lot of growth in, in link whisper and other businesses that I've been involved with. And this year is all again been all about, you know, growing the traffic finally, and turning just the traffic into a true source of revenue.