S3 E07 - How to Measure Demand for the Entire Funnel | Sidney Waterfall - Senior VP Growth @ Refine Labs
Stacking Growth | The B2B Marketing Podcast
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How to Use Hybrid Views to Improve Your Reporting Life
Marketing automation and CRM systems will need to create a second field, which we call self-reported attribution source. And this is a field that's normally a custom field or custom property that kind of groups or tags the raw text into an easier reportable field. You're going to need to then map this field to the lead, contact, and opportunity and or deal object depending on what marketing automation andCRM systems you use. We have a lot of steps on this to how to actually do this in the vault as well.
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