#371: How to Grow Your Brand Like a Weed With Storytelling
Business of Story
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Seed Pound Strategy
A i bod strategy is, let's go on the business of story and introduce you to this great new book. Stories are great example of a weed that travels far and wide because peopleey think about a story as a seed. So we're using the indiane reach of others to expand the reach of our own seeds. And then there's thorn strategy, which is probably pretty self explanatory. Those thorns cause interlopers to stay away.
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