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2min chapter
Nicht nur Trump braucht tiefe Zinsen
bto – der Ökonomie-Podcast von Dr. Daniel Stelter
B2B-Marketing und Finanzmanagement leicht gemacht
Dieses Kapitel behandelt die Wichtigkeit von Rückgaben im B2B-Marketing und die Rolle von Return on Ad Spend (ROAS). Zudem wird LinkedIn als Plattform zur gezielten Ansprache von B2B-Kunden und die Finanz-App Rocket Money zur Verwaltung von Abonnements vorgestellt.
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