2min chapter

CYBER cover image

How Corporations and Governments Use Games to Control Us

CYBER

CHAPTER

The Skinner Box and Self-Determination Theory

The famous Skinner box is when you know, you're able to provide reward and punishments to a rat through an electrified floor. And I think that the funny thing is going into the tech industry after university, despite the fact that psychologists and the science community kind of assume that everyone knows that behaviorism has been discredited," he says. "There's lots of reasons why we do things and it's not always because we're being rewarded or punished"

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